The results come following the launch of a business campaign aimed at promoting the return of the lender to the intermediary market and which has also seen online registrations to the Alliance & Leicester intermediary website triple.
Ricky Okey, Managing Director, Alliance & Leicester Intermediary Distribution, commented: “The results are very positive and represent a sharp turn around in the attitude of brokers towards the A&L proposition. With better rates and a commitment to lend, A&L is again earning a good reputation in the market.”
With online applications representing nearly 90 per cent of the average number of applications received through the intermediary channel, Alliance & Leicester’s success in the first month of 2009 highlights a different attitude of brokers towards the lender since it became part of the Santander group.
