The new brand identity reflects the fact that Aldermore is bringing change to banking in Britain for its customers.
As part of this new brand identity, Aldermore has identified three brand pillars, which are exceptional service, total transparency and supporting communities, alongside its established brand values of being a reliable, expert, dynamic and straightforward bank.
Aldermore, marketing director Sharon Mandeville, said: “We’re building a straightforward, accessible bank that promises to work hard to understand our customers and provide financial solutions to meet their needs and our new clean, crisp design supports this.
“We shape what we offer around customer needs in order to provide banking as it should be.”
