Aimed primarily at individuals in the UK, version one of the site also includes some international insurers as their products can be used in the UK.
Assure U are also offering an introducer programme to brokers who do not currently sell private medical insurance which will allow them to place a healthcare banner on their own web sites and encourage click through business.
Managing director Julia Webster said: “It’s our intention to further develop the site to include an international platform and also a cash plan comparison section.
“We also want to develop alliances with major networks and aggregators.”
