The campaign seeks to highlight Beacon's position as a service driven lender and emphasise the importance of the lender/ intermediary relationship. The ads acknowledge that automated systems have their place in the mortgage market but do not always automatically translate into the best service for intermediaries. In many instances, especially in the non-conforming sector, the ability to discuss a case will be of huge importance and this series of advertisements will serve to emphasise this.
Nicola Severn, marketing manager at Beacon, commented: "We are delighted to announce the launch of a new trade advertising campaign which emphasises our commitment to high service standards and the personal touch. In the non-conforming market cases are often more complex than those in the prime sector, our service provides real people at the end of the phone line, who are experts in their field, and are able to consider each case on its merits."
