His appointment follows Direct Life’s management buy-out in October 2016 by managing director Rob Quayle and sales and marketing director Neil McCarthy.
British Friendly’s outgoing chief executive Mark Myers has joined Direct Life as a non-executive director.
His appointment follows Direct Life’s management buy-out in October 2016 by managing director Rob Quayle and sales and marketing director Neil McCarthy.
Rob Quayle, managing director of the life insurer, said: “Having completed the management buy-out we have significant growth ambitions.
“Mark brings with him unprecedented industry experience most recently at British Friendly which has been a huge success story.
“With Mark’s industry insight we will be able to continue to grow our client base and develop our people and technology solutions.”
Myers has over 30 years in financial services, while he has been chief executive of British Friendly for six yers.
Myers said: “British Friendly expanded the distribution of income protection through Direct Life’s quotation service, LifeQuote, back in 2013 and it has always proved to be an excellent system.
“The recent management buy-out by Rob and Neil promises exciting times for the company and I’m delighted to be working alongside them on this next stage of development.”