It has recruited a sales team of six who will be the first point of contact for intermediaries who need help understanding the lenders products and criteria or require extra knowledge and support in structuring deals.
Stephen Johnson, sales and marketing director of Commercial First, said: “We have recruited skilled and experienced people from the residential and commercial mortgage industry who have been training with us for eight weeks.
“This team has been specifically formed to help our intermediaries in the very earliest stage of an application. Their role is to ensure we maximize our understanding of the client’s circumstances and to identify possible lending solutions from our existing product range. In a number of circumstances a little proactive work from our team can help identify the right way to structure and present an application. This will ensure we and our supporting intermediaries are maximizing the conversion rates from enquiry to completion.”
