The guide is a concise summarised version of the Commercial First product brochure that is intended to help intermediaries communicate product criteria and benefits to their customers more effectively.
Responding to feedback from its broker and packager base, Commercial First has compiled the one page guide to show the key product details from its Occupier range on one side and its Investor range on the other. Details include the types of property covered, affordability calculations, loan-to-value (LTV) bandings and LIBOR+ margins, maximum loan size bandings, credit profile criteria, repayment options, and costs, fees and commissions.
Stephen Johnson, sales and marketing director at Commercial First, commented: “The new quick Reference Guide is the latest development in our ongoing commitment to clear, fair, and transparent product and lending criteria and communications. Designing product literature is always a fine balancing act between making sure that all the product and criteria details are included accurately and also making sure that brokers can follow the information easily. The quick reference guide is not intended to replace the full product guide, but it provides an at-a-glance overview that intermediaries can use to illustrate the key product features to their clients.”
