The decision was taken by Managing Director, Gary Miller-Cheevers ahead of regulation. “Following consultations after the FSA’s decision to regulate mortgages and general insurance a merger seemed the most logical step,” says Miller-Cheevers. “This also puts us in a strong position to respond to any future FSA requirements, such as the potential regulation of secured loans, for example.”
Miller-Cheevers set up the Forward Mortgage Company in March 2001 since which time it has undergone significant expansion. In January 2003 direct-to-consumer secured loan business, the Home Owners Finance Company, was formed and has continued to grow steadily.
The merger of the two businesses means that Elephant Loans is now able to offer over 300 separate mortgage and loan products which include prime and sub-prime mortgages, buy-to-let, secured loans, commercial property finance and short-term bridging. The company remains independent with facilities coming from a panel of 18 lenders.
Elephant Loans remains strongly committed to ensuring the high quality of its packaging services for the broker community with the recent appointment of Mike Parker as Business Development Manager in a new role dedicated to managing the broker side of Elephant Loans’ business.
