Consumers misled by financial adverts

*55 per cent of consumers feel they have been misled by an advert offering a headline grabbing interest rate.

*16 per cent of consumers have made an official complaint about a financial services company.

*87 per cent of consumers think the time it takes cheques to clear is unfair.

Emma Butler, Moneyfacts.co.uk editor, commented: "The whole idea of an advert is to lure in new customers. However, there are rules in place that are supposed to stop consumers being mis-sold financial products through adverts not containing the correct information or by simply promoting headline rates for which most consumers would not qualify.

"With attractive rates on savings products, it can often be the case that there are certain terms and conditions attached. These include things such as having to hold your current account with the same provider or that the rate only applies for an introductory term."