Figures published today by the Office for National Statistics also reveal that annual inflation as measured by the Retail Prices Index (RPI), which includes housing costs such as mortgage interest payments and council tax was -1.4%, compared with -1.6% in June.
The largest downward pressure affecting the change in the CPI annual rate came from food and non-alcoholic beverages. This was principally due to meat and vegetable prices falling this year but rising a year ago across a range of products. There was a small downward effect from bread and cereals, where prices rose by less than a year ago.
There was also a large downward pressure from restaurants and hotels where prices rose by less than a year ago. This downward effect came from restaurants and cafes, particularly relating to takeaway items, and accommodation services, where prices were little changed this year but rose a year ago.
The only large upward pressure affecting the change in the CPI annual rate came from recreation and culture. The effect came mainly from games, toys and hobbies and, to a lesser extent, from recording media, with prices of computer games and pre-recorded DVDs rising this year but falling a year ago. Partially offsetting these effects was a small downward contribution from photographic equipment where prices fell by more than a year ago.
The main factors affecting the CPI also affected the RPI. Additionally, there was an upward pressure from housing with the largest effect coming from house depreciation. Depreciation is excluded from the CPI.
One of the knock on effects of deflationary pressures easing in the economy could be an increase in interest rates, although it is too early to say whether this easing will be sustained. Based on the Bank of England inflation report last week it is likely that this months figures may be against the general trend, as interest rates were predicted to remain low for some time yet.