Formerly of GMAC, Rob will head-up specialist credit risk management and will take a seat on Birmingham Midshires' board. Rob takes up his role at the end of February.
Michael Bolton, BM Solutions, said: "Rob will be a great asset to the team. As the UK's biggest online sub-prime lender, and over twice the size of our nearest competitor, Rob is joining the undisputed heavyweight of the specialist lending markets.
"We're looking forward to delivering some knockout blows to the competition over the coming weeks. Watch this space," concluded Bolton.