Ten brand new websites, marketing literature, viral campaigns and more, will all follow in the coming weeks.
Group marketing director, Kevin Paterson, said: “The existing Enterprise branding has served us well over the years, but we felt now was the right time to review and refresh it, in light of our exciting upcoming plans. This is one of a number of initiatives we are undertaking in preparation for our next important phase of growth. We feel that the new branding, which applies to all the companies within the group, reflects a more dynamic, forward-thinking business and we have tried to create a professional, modern and vibrant feel.”
Enterprise Group’s ceo Michael Clapper, commented: "We are very much focussed on our future strategy and our existing branding did not necessarily reflect the same. We’re very pleased with the new visual and aesthetic impact of the refreshed brands and believe they will take us forward in synergy with our move to technology-based safety throughout the sub-prime advice cycle.”.
