The service plans to use technology to provide clients with a personalised insurance policy with multiple benefits.
Fintech life insurance platform Certua will come to market in the third quarter of this year.
The service plans to use technology to provide clients with a personalised insurance policy with multiple benefits.
Tom Williams, chief executive of Certua, said: "We believe that the future of financial planning is going to involve a combination of advised and self-service solutions powered by technology.
“We wanted to create a proposition that would augment adviser's abilities and provide the option for either advised or self-serve depending on individual needs.
"We see the split in protection and investment advice following Retail Distribution Review as detrimental to the end client, and our solution provides a platform to bring it back together with the aim to enable genuinely holistic financial planning; allowing individuals and their advisers to buy rather than be sold and to insure themselves with simple, modern and relevant digital solutions'
"We are looking forward to launching our robo-life insurance service this year and to work with advisers as we move forward to put the client back at the centre of the proposition."
Williams founded the company alongside chairman John Levin.
Williams spent eight years at SEI Investments in a variety of sales, marketing and solution development functions.
Levin has more than 25 years’ experience in both insurance and technology, holding senior positions and a shareholding in a number of companies.
He is chairman of Amtrust Europe Limited, founder and non-executive director of Telecom Plus, chief executive and non-executive director of IGI Group Limited, chairman of Quanis, chairman of Rocketer, chairman of Surely Group and non-executive director of Money Dashboard.
The company will also have the support of advisory board members, data scientist Peter Hayes, ex-chief executive of Old Mutual, Jim Sutcliffe, Chris Traynor, chief executive of BE Capital limited and Donal Smith, formerly chief executive of Data Explorers.
