Dunbabin, who had spent ten years with MoneyPlus Group latterly as head of new business, joins Fluent Money to look after key relationships for the company.
He will work alongside Jeff Davidson, head of business development, and report to director Paul Ford.
Ford said: “The business is growing rapidly and James’ expertise will prove vital in helping us to ensure that the business is able to offer full value to all of our business introducers.
“We believe that every intermediary deserves the best that Fluent Money can give and James has the experience and knowledge to manage and improve key relationships to the benefit of intermediaries, their customers and Fluent Money.”
Dunbabin added: “I am very excited to have the opportunity to build on the great success that Fluent Money has enjoyed. Generating new opportunities will, of course, be part of the new role, while also helping to enhance and develop valuable existing relationships.”