Fluent Money has secured investment from Beech Tree Private Equity and plans to use the funding to grow the business.
Fluent Money has secured investment from Beech Tree Private Equity and plans to use the funding to grow the business.
As part of the deal Andy Marsh and Adam Rudd from the private equity business will join Fluent’s board.
Kevin Hindley, Fluent’s chief executive, said: “We are on an exciting trajectory to significantly grow our business and our new relationship with Beech Tree provides us with the kind of resources to take Fluent Money to the next level.
“Not only is this good news for us and our introducers, but also demonstrates the importance of the specialist lending market to the wider financial market.
“I am delighted to have Beech Tree Private Equity on board. By using their industry knowledge and connections, we have already started to further strengthen our core business and bring additional product lines into our portfolio.”
Also joining as an executive is Mark Huggins, former managing director of financial services at Acromas Holdings, parent company of Saga and the AA, who invested alongside Beech Tree Private Equity.
Andy Marsh, managing partner at BTPE, said: “We are excited to be working with Kevin and the team at Fluent Money.
“The platform they have built is ‘best in class’ compared to what we have seen in the market, across a number of areas including transparency, efficiency, customer journey and compliance.
“The management has invested heavily in the business to date and we are looking forward to supporting Fluent Money’s plans for the future.”
