In the first week of January figures outstripped those at the same point in 2013 by almost 50%.
Tim Wheeldon, joint managing director of Fluent Money, said: “The significant increase in leads over the years shows a welcome correlation between consumer confidence and aspirational borrowing.
“As the economy recovers, people are feeling reassured that the amount they borrow is manageable, and that they can invest in their homes and other areas to reap long-term benefits.”
The group are expanding their team; hiring Rita Galvin, Matthew Lamb and Stefan Higginson in sales.
Wheeldon added: “It is still essential that lenders continue to keep recession figures in mind when offering practical advice to customers, in order to ensure that we continue on this promising trajectory without the fear of another fall.”
