This rapid take-up of the service can be seen as further evidence of the willingness of advisers to adopt new working practices.
The e-Protection Choices site allows brokers to arrange a bespoke package of family, personal and mortgage protection benefits.
Graham Newitt, protection and housing director, said, "e-Protection Choices is still being rolled out to IFAs and our own business partners on a phased basis. To already be receiving such a high number of electronic applications shows that the package of good value products and easy to use technology is what advisers want."
