The business will be generated by ascertaining the precise requirements from site visitors and feeding these directly to brokers on a price-per-lead basis.
Commenting on the move, Colin Taylor, managing director of iwant.com, said: “The internet is basically about the exchange of information and putting the right people in touch with one another with a minimum of fuss. We’ve designed the site to be quick and easy so that visitors find the right deal. Data purchasers will discover it’s similarly quick and easy to access potential customers.”
Brokers are invited to sign up for the service for its launch at the start of August by phoning 0870 1417018.
