During his time there King focused on creating products which focused on interest-only shortfalls and improving loan to values for customers with medical conditions or lifestyles affecting life expectancy.
King said: “more 2 life is firmly established as one of the biggest equity release lenders and now is the right time for me to move on. I have enjoyed helping deliver the success we have had as part of Key Group and I am confident that will continue.”
Colin Taylor, chief executive of KRS, said: "Jon has been invaluable in building more 2 life into a major lender in the equity release market and leaves with our best wishes as we continue to build KRS into the trusted brand for the over 55s.”
KRS is planning to accelerate growth following the sale of a majority stake in the KRS Group of companies to Phoenix Equity Partners.
