Key has, for a considerable number of years, handled referrals from individuals, firms and networks as well as many other leading organisations including building societies. But, having carried out extensive research of the experiences of these groups and organizations, Key tasked itself with redefining how the ideal service should delivered.
Paul Wilson, KRS group director, said: “Our ultimate aim is to make the referral proposition to partners of any size one which is slick and efficient. The recent redefining of the proposition and how it is delivered is allowing us to increase efficiency and at the same time increase the number of referrals we generate and are able to handle. The greatest gain for partners is that we are able to offer increased commission levels which, with our core selling points, stands us well ahead of the crowd.”
Key has clarified its core unique selling points to existing and potential partners, which are:
• The only independent equity release specialist with national face to face advice
• Best in market exclusive deals
• Guaranteed no cross sell
• To maximise commission share
Key also looked to streamline the referral process further through the development of new microsites which take the branding from their partners which include Thinc Group, Intrinsic and Mortgage Support Network, to name but a few. This has helped integrate the service within third party business structures alongside their core sites to add greater focus and ease of use.
One development is the ability to segment payments to organisations so that payments, both to a network or organisation, can be made at same time as the originating individual or firm. This will speed up payment to all parties in the referral chain so no network member will have to wait for payments from their network.
