The combined brands, which will trade as Leadbay Media Group, will supply advisers with more than 60,000 leads a month.
The coming together of the two companies will dramatically increase the number of leads currently available to FSA registered finance professionals, and will include more than 45,000 mortgage and loan leads and 15,000 life and income protection related leads a month.
The combination of the two companies will enable advisers to continue to buy leads through Leadbay’s innovative bidding system, but will also enable those that want a more guaranteed price to obtain fixed price leads using a new, cutting edge, technology platform developed by All About Leads.
The combined company will offer a wider, much more flexible service to mortgage brokers and IFAs of all sizes.
The new company is committed to expanding to offer new products and new ways of accessing them in ways that most help the mortgage broker and IFA communities.
In addition to Leadbay, the Group will include:
• Money Hospital Ltd – a consumer-focused company aimed at presenting the lighter side of financial services to consumer
• All About Wills
• All About Insurance
Leadbay Media Group Ltd will be headed up by Rob Ridge, while Grant Stevens will remain as managing director of Leadbay.
Grant Stevens, managing director of Leadbay said: “Our two companies had such complementary strengths that it made sense to bring them together.
"Together, we have the strength and depth to provide new offerings to financial advisers and brokers in a way that we would not have been able to do before.”
Rob Ridge, director of Leadbay Media Group, added: “I am committed to growing this company to the benefit of both the brokers and financial advisers who support us and buy from us, but also our affiliate partners who provide us with leads.
"Leadbay Media Group remains committed to financial services and will build on the previous success of the two brands while also taking the company into new arenas.”
