The generation of this £20 million turnover has been put down to the broker’s relationship with the key leads generators across the secured loans and life industries.
The company has also announced plans to establish itself as the first port of call for all-important leads generators.
Click’s general manager for business development, Alastair Cook, commented: “In such a competitive environment, the quality of a finance specialist’s leads is likely to be the difference between a successful and a mediocre trading year. In our case, we have proved to the generators that we can covert leads more quickly – and more profitably – than any of our competitors. The lead transfer market has established itself as a first port of call, highly viable marketing solution.
“Our core business is life and loans, and that is it. Many financial services companies spread themselves too thinly over an extensive menu of products, such as mortgages and general insurance, pension and investment planning and the like, but in our view this dilutes the company’s effectiveness in leads conversion. As we specialise in life cover and loans, we understand the market better than most, and want to work more closely with the best lead generators in the business.
Commenting on plans going forward, Cook added: “We have invested extensively in technology as well as people to maintain our competitive advantage.Click now has over 250 employees in its Farnham, Surrey call centre, and our sales executives are the most highly trained in the business.
“That is why it is worth generators taking their leads to Click. We have the technological capability, as well as the expertise – and the desire – to secure fast results. And the better the quality of lead, the more likely we are to convert, meaning higher rewards for the generator.”
