Aviva and LV= both picked up four awards each while Legal & General scooped the Protection Provider of the Decade.
Iain Clark, LV= managing director of protection, said: “We’re extremely proud to have won four LifeSearch awards.
“Winning best income protection provider proved the product changes we made in 2012 have been valuable to advisers. We’re also particularly pleased to be credited in two awards for our approach to the gender directive.
“We took the opportunity to do something a bit different to try and support and engage advisers on the opportunities approaching G day and these awards are great recognition of the impact that had.”
Richard Verdin, protection director for Aviva, said: “This is further recognition from the industry that we’re leading the way in the protection market and making a real difference to our customers’ lives.
“The awards are a testament to the efforts of everyone in our protection team. Our passion, dedication and focus is really paying off.”
John Pollock, chief executive for L&G’s risk business, said the Protection Provider of the Decade award was recognition that it had been doing the right thing for customers over a long period which “has now paid off”.
He said: “What makes L&G and in particular our protection business really stand out is the way that we deliver on our promises to our customers.
“We’ve worked hard over the past 10 years to deliver quality products and services to ensure all our customers receive and continue to receive the best possible cover we can offer them.”
WINNERS
Best Protection Leader - Herschel Mayers of PruProtect
Best Income Protection Provider - LV=
Best Critical Illness Provider - PruProtect
Best Individual Impact - Natalie Summerson of Aviva
Best New Initiative - LV=
Best Sales Material - Bright Grey
Best Service Team (New Business) - Aviva
Best Provider for Existing Customers - PruProtect
Best Underwriting Team - Aviva
Most Improved Provider - LV=
Best E-Commerce - Ageas Protect
Best Press Story - Harvey Jones, The Express
Nick Crossman Award for Best PR and Marketing - LV=
Best Overall Provider - Aviva
Protection Provider of the Decade - Legal & General
