It wants to showcase its new and broader product range
LiveMore, a specialist mortgage provider for those aged 50- to 90-plus, has rebranded in its aim to deliver strong messaging that reflects its new and broader product range.
Now offering capital repayment mortgages, as well as interest-only, LiveMore has also launched a new strapline, logo, and identity for the new year and beyond.
LiveMore said it would continue to emphasise its unique identity as the lender to go to for clients aged 50- to 90-plus.
It added that partnerships with intermediaries were also key to its culture so the new tagline – “Your go-to lending partner for all cases aged 50-90+” – reflects these two elements.
The countdown is on ... ⏰
— LiveMoreCapital (@LiveMoreCapital) January 23, 2023
Some BIG changes are coming this Thursday - keep your eyes peeled 👀#Exciting #Update #Innovation pic.twitter.com/jypGBV8ttW
In creating the new brand, the lender said it worked with intermediaries directly to find out what they need from lenders and made this central to their brand direction.
“During our rebrand research, intermediaries told us they like our approach to income, our expertise on age, and our premium level of service and friendly approach,” Leon Diamond (pictured), chief executive and founder of LiveMore, commented. “We have incorporated these traits into our main USPs, alongside our broad product range.
“We want to be the first lender intermediaries think of when their client is aged anywhere between 50 and 90-plus. We want to be their first contact when a client has more than one income stream. And we want to be a lender partner they can trust because they know we have a ‘can-do’ approach.”
LiveMore started the year with product and criteria changes by reinstating fee-assisted mortgages with a free standard valuation and lowering the age of its retirement interest-only mortgage to 50 from 55. It has also reduced the rates on all products by 50 basis points.
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