The free service gives customers timely updates on their mortgage application progress.
Customers applying for a new mortgage through a Lloyds TSB branch or the telephony channel will receive text alerts at key milestones:
'Welcome to Lloyds TSB - application received'
'Application authorised'
'Offer letter issued'
'Delighted to confirm your mortgage application has completed'. This message will include a customer services telephone number for future use
Mike Mitchell, Mortgage and Customer Services Director at Lloyds TSB said: "Buying a house can be very stressful, particularly keeping track of everything that is going on. Knowing that you will be updated at all key stages of your mortgage application process - no matter where you are - will give you piece of mind that things are going smoothly."