The discount is effective across the board and included automatically on all quotes during this period. LV= originally launched its 5% discount on income protection in October 2010, to last until the end of the year.
Commenting, Mark Jones, LV= head of protection, said: “2010 was a great year for Income protection sales at LV=, and we are keen to expand on this success in 2011. As an industry we need to dispel the myth that income protection is too expensive for many people to consider, so we have extended our discount to help give advisers a kick start to the New Year in their conversations with clients.
“We want to help the market expand by finding ways to encourage more people to consider protecting their income, and whilst we know price is not the only key factor in the decision making process, we think offering lower-cost access to a quality product is a good start.”
