Pick has previously held positions at Aviva and Just Retirement over a career spanning almost two decades.
Pick will oversee the running of LV=’s adviser facing training and development programme.
He will report to Steve Lewis, the head of retirement distribution.
Lewis said: “The latest industry figures show that demand for equity release is at a record high and we believe that it will play a pivotal role in helping retirees to fund their retirement.
“We are committed to growing the market by helping retirement advisers to discuss equity release with their clients and having someone of Les’ calibre and experience on board will enable us to do just that.”
Pick added: “LV= is a major player in the equity release market and it is great to have the opportunity to join a provider with ambitious growth plans.
“I look forward to working with the team and with advisers to help increase consumers’ awareness of the benefits of equity release.”