Richard Rowney, LV= life managing director, said: “We have seen great momentum in our sales during the first half of 2012. We are exceeding the levels we achieved in 2011 which in itself was a record year for us. This success is built on the growing reputation of LV=’s life and pensions business offering a high level of service, with quality products and competitive pricing.
"Our protection business also continues to go from strength to strength. The re-launch of our critical illness product earlier this year has proved popular with advisers giving us another market-leading product alongside income protection, where we remain the largest provider in the advised market.
“The second half of 2012 will be challenging, with the added pressure of the significant legislative changes ahead but we are confident that we will continue to see considerable growth in our life business.”
