Following its launch in February, Marketing Innovation Forum has enjoyed a high profile first 6 weeks of trading. The site operates using 17 forums, each of which is manned by an industry/topic expert, known as a ‘guru’. Users can post questions and opinions in these forums, receiving – free of charge – advice and other contributions from the gurus and other members. It also hosts a range of marketing services helping intermediaries and providers to generate more profit.
Julian Wells, director of Marketing Innovation Forum, says: “We are very proud to join AMI as an affiliate member. Our site provides a value-adding service to intermediaries, and enables them to communicate with each other and the industry as a whole. To be offered the opportunity to align our brand with the trade body for intermediaries is, we feel, recognition that our proposition has the best interests of advisers at heart.”
