Customers are now assessed for different levels of medical and lifestyle impairment with rates cut by 0.2% and maximum loan-to-value deals increased by up to 11%.
Someone aged 65 on the maximum level of impairment can now access a maximum LTV of 45.1% compared with 34% previously and at 70, LTVs are a maximum 50% compared with 39% previously.
Since launch in June 2010 sales of enhanced equity have climbed from zero to around 13% of the equity release market and More 2 Life believes around one in four equity release customers could benefit from enhanced equity release.
Jon King, managing director of More 2 Life, said: “Equity release needs to adapt to changes in lifestyles and increased longevity by providing more flexible and tailored solutions.
“Customers need access to higher LTVs than are currently available and we have designed our products to meet that demand and to address the issues customers and brokers face.
“Enhanced equity release has already demonstrated its value since launch and the improvements will help drive further growth.”
More 2 Life’s new product range is available to customers aged 55+ with the lowest LTVs for 55-year-olds starting at 17.6% rising to a maximum 50% at age 70.
Customers are assessed for health and lifestyle issues with LTV rates rising on the level of impairment – at age 65 LTVs range from 28.6% to 45.1%.
