Designed to provide clean, fresh images that stand out from more conventional advertising undertaken by mortgage lenders, the campaign promotes features of the lender’s specialist buy-to-let mortgages.
Gary Webster, head of sales and business development at UCB Home Loans, said: "It is important for us to develop advertising campaigns that are quirky and eye-catching, as the market is currently awash with advertising from a wide range of mortgage lenders.
"The campaign builds upon a number of recent changes we have made to strengthen the buy-to-let mortgage portfolio, encouraging intermediaries to consider the features and benefits of our products in more detail."
Carrying the strapline ‘Take another look’, the four advertisements in the campaign highlight specific features of the lender’s buy-to-let mortgages. One refers to the two alternative borrowing calculations – earned income or rental yield – which may be used when calculating total borrowing, whilst two others highlight the fact that property investors can now obtain loans on up to ten properties, with total borrowing of £3 million.
Mr Potato Head is designed to promote the flexible features available – overpayments, underpayments, payment holidays and flexible advances – which many landlords find useful when investing in a property.
