Norton Folgate rebrands to Amicus Asset Finance

Norton Folgate has rebranded to Amicus Asset Finance and hired Jeremy Guilfoyle as chief operating officer from Paragon Business Finance.

A qualified lawyer, Guilfoyle is charged with driving structural transformation and innovation including technical support, credit, payouts, collections, asset management and legal.

He is known as an industry veteran, as before joining Paragon Guilfoyle worked at the likes of Five Arrows Business Finance and State Securities.

He said: “Joining Amicus Asset Finance in this key growth period is a really exciting opportunity for me.

“I am looking forward to leveraging my experience from a long established business and applying it in a business with Amicus’ modern and forward thinking approach.”

Amicus Asset Finance plans to develop its own lending proposition, facilitating deals from brokers and directly from business borrowers.

Robert Keep is its managing director, supported by head of credit Jon Phillips and head of lending operations Brendan Strong.

Keep said: “I’m hugely confident in the experience Jeremy brings to the team and look forward to working closely with him as we build on our success to date.

“The rebrand from Norton Folgate to Amicus Asset Finance marks the completion of our integration into the Amicus Group, and our operation as a subsidiary of a hugely successful specialist lending business spanning property, asset and invoice finance.”

With Amicus launching a new office in Manchester it plans to reach out to the North and South.

Keep added: “We have an incredible opportunity in the North to further develop and establish Amicus as the independent lender of choice and this will be achieved by servicing the local business community and providing them with efficient access to funding.

“We achieved significant success as Norton Folgate; something I expect only to be enhanced and continue to grow as Amicus Asset Finance.”