The new trend could spark a fashion to go back to the best of British and boost the economy and our green footprints (despite the fact it could see a further downward turn for the aviation industry).
With Britain officially in a recession, Britons are turning to happy, nostalgic memories of their childhood British breaks to get them through the hard times.
Towergate Bakers asked a GB representative sample of more than 2,000 people which of their childhood holidays they were planning to retake with their own children.
Key Findings:
· In credit crunch Britain, a new generation has rekindled its love affair with the Great British caravan. Rather than jet off abroad, almost two in ten (27%) British parents intend to take their little ones on a drive down memory lane inspired by their own childhood caravan holiday.
· As childhood nostalgia sets in, two in ten parents (29%) are planning to re-live the joy of their childhood family holiday and plan to take them on a country cottage holiday to return to their favourite childhood holiday spot.
Top 5 Nostalgia family holidays in 2009:
Holidays on the British coast - 49%
Country cottage holiday in the UK - 29%
A caravan holiday - 27%
Camping - 20%
Barge - 9%
Paul Havenhand, Marketing Director at Towergate Bakers Insurance commented: “Sticking to the best of British is becoming the fashionable thing to do. Rather than take off abroad, parents are choosing to revisit the places of their childhood in the year ahead so their children can have the same experiences they did.
“As a knowledgeable voice that people can trust when it comes to insurances, we recommend that parents check their insurance needs before heading off on a road trip in their caravans.”
Are we really going to give up our family holidays abroad?
