This move comes after independent research confirmed that term assurance leads generated by the PAA were of good quality with a conversion rate of 24%. The research, carried out by Mintel, also examined how ready potential customers were to receive the intermediary's call. From this, 40% of leads were found to be key target - expecting a call and were ready to discuss their needs - whilst an additional 26% were primed but not quite ready to do business.
Stuart Glendinning, director, PAA commented: "By offering brokers cut-price term assurance leads alongside mortgage leads we continue to provide great new business opportunities for all types of intermediaries. Term assurance leads benefit from speed in terms of sales and commission receipt.
"The PAA is expanding and we are recruiting intermediaries that know the term assurance market and are capable of delivering quality advice that will benefit the customer. This expansion has been fuelled by the increasing demand for advice from consumers purchasing term assurance via moneysupermarket.com and its partners."
The Professional Advisor Alliance was launched in May 2002 and currently receives thousands of mortgage, term assurance and pension leads each month from the sophisticated moneysupermarket.com comparison tables, used by consumers on over 90 different UK websites, search engines and digital TV channels, combined with the effective pre-vet and qualification process. Mortgage advisers participating in the scheme can 'cap' the volume of leads they wish to receive or 'suspend' leads if they are ill or on holiday.
Intermediaries wishing to join the PAA should contact Ian Owen on 01244 665 731 or email [email protected]
