From January 2007, leads from thisismoney.co.uk customers will be distributed exclusively through paaleads.com. Mortgage advisers will be able to choose from various mortgage lead types, select their specific lead source and place bids against the lead of their choice, which remains unique in the marketplace.
Paaleads.com launched its ebay-style bidding scheme in October 2006 with the aim of revolutionising the practice of generating leads with transparency of both price and source.
The bidding scheme and partnership with thisismoney.co.uk moves paaleads.com from being a mortgage leads distributor to a highly flexible, multi-lead type, multi-source, leads distribution system.
Vanessa Blount, head of paaleads.com, said: “We are delighted to have teamed up with thisismoney.co.uk, strengthening our offering to advisers looking for high quality leads from a fully transparent source. thisismoney.co.uk is a popular website for consumers seeking financial information and a great lead source to collaborate with.”
Dominic Barton, general manager of thisismoney.co.uk, said: "thisismoney.co.uk is passionate about delivering the best consumer journeys and it is great to launch a service that means each customer will be introduced to a qualified adviser who values the opportunity to speak to them most. Our customers have great trust in thisismoney.co.uk and as such we are constantly looking for fresh opportunities to provide services which add to their user experience. paaleads.com, with its completely transparent offering, fitted these credentials and we look forward to working with them in 2007.”
