Paradigm Protect is aimed at advisers who already operate in the sector, or who are looking to develop their client offering by including protection.
Product categories include basic term assurance, whole of life policies, critical and serious illness, income protection, family income benefit, general insurance, impaired lives policies and cover for the over-50s.
The proposition has been established via top providers including Aegon, Aviva, Bright Grey, Legal and General, LV=, Skandia and Zurich.
Bob Hunt, chief executive of Paradigm Mortgage Services, said: “We fully believe we have a proposition that will add value for users.
“We have established both a whole of market plus an elite choice panel that offers advisers a full range of the different product options available, ensuring that the commission terms we offer compete exceptionally well in comparison to other distributors.
“At the same time we are supporting our users with marketing, IT and compliance support in order to make sure they are seeing the full benefits in providing protection advice.”
Fronted by the head of protection, Mike Allison, Paradigm Protect enables advisers and brokers to fulfil a client’s protection needs through a portal.
Users will gain free access to the iPipeline quotation tools in addition to other IT services.
The Paradigm Protect website helps advisers pinpoint which providers operate in their chosen product areas, while it also provides material to explain the benefits of protection products.
Future plans include the development of additional product lines such as medical insurance and group business cover.
