The plug-in captures the requirements and contact details of the prospective client allowing the adviser to get in touch and has been offered to Paradigm through a 12 month deal with Assureweb.
Mike Allison, partnership development at Paradigm, said: “As we head towards RDR many of our firms have or are in the process of fully segmenting their client bases and are tailoring their offerings accordingly.
“This tool is ideal for these purposes and will allow customers to initially obtain comparison quotes on a range of protection products.
“This is a cost-effective way of continuing to offer potentially new and existing clients a service within the life assurance space which will be vital to many in continuing their cash-flow post-RDR.”
Andrew Simon, chief executive officer at Assureweb, said: “We continue to strengthen our relationship with Paradigm and will continue working in partnership with them to jointly help support firms pre- and post-RDR.
“Many of their ideas complement ours in what will be a challenging environment for many.”
