Successful applicants will join existing clients such as Bankhall and Mortgage Intelligence.
Transparency clients pay no ongoing monthly retainer or fixed project fee. They simply pay for success in line with a pre-agreed tariff.
The service targets all media including trade, regional and national press, radio, TV and completely personalised mass communication utilising innovative online technology that is exclusive to LSPR.
Mark Llewellyn-Slade, Managing Director explained, “Transparency is a special service for special clients so numbers are limited. We all operate in a world of oversupply, particularly in financial services. However, some people and organisations positively stand out from the crowd but this doesn’t happen by accident. We aim to build great reputations for our clients so they will see a significant step change in their profile. Our vision is to create a blueprint for how reputation management should be delivered by working with a select family of clients. At the same time, it’s about shifting the balance of risk away from the client and putting them in control.”
Llewellyn-Slade admitted, “Disillusioned companies have been approaching us having worked with traditional PR agencies who have been charging often sky-high fixed retainers with long notice periods – in return for often disappointing results. Perhaps the PR industry could do with some reputation management of its own.”
Shaun Godfrey, Group Sales Director at Bankhall commented, “The Transparency payment by results service makes real business sense for us. It’s a refreshing PR approach that addresses the age-old problem of measuring value for money. We know what we want from our PR activity and are happy to pay for it, but only when we get it. We know where we stand with Llewellyn-Slade PR. Importantly, by its very nature, payment by results also encourages an innovative, focused, highly motivated PR team.”
Sally Laker, Managing Director, Mortgage Intelligence said,“Mortgage Intelligence has worked with Mark Llewellyn-Slade for the last five years having followed him from Bell Pottinger to Weber Shandwick and then Llewellyn-Slade PR. During that time, the reputation and awareness of the business has gone from strength to strength. With their advice and hands-on approach to media relations, the quantity and quality of media coverage we have achieved has been phenomenal. We would thoroughly recommend Llewellyn-Slade PR.”
Mark Llewellyn-Slade continued, “We are now ready to invite expressions of interest for our payment by results service from potential new clients. Transparency clients can be large or small but they all have common traits – they are open minded, confident and willing to listen. In return, we won’t feed them hot air and puffery delivered by ‘PR fluffy bunnies’- just smart thinking and delivery.
We believe that traditional public relations looks and feels a little tired these days. While the rest of the business world is constantly reinventing itself to maintain a competitive edge, PR consultancies are doing the same old thing in the same old way. Perhaps it’s a fear of failure. And the results - no one really knows whether it represents value for money and traditional consultancies are not really motivated to find out because they get paid either way. So why rock the boat? ”
