In the first 6 months of 2009, LeadPoint has provided over 30,000 life insurance and ASU/Income Protection leads. All the leads are generated from consumers searching online for advice about protection products and the leads are delivered to advisers seconds after the consumer has submitted their information to be contacted. Lead buyers are reporting conversion rates of between 20% and 30% for protection leads, according to the company.
Justin Rees, LeadPoint UK head of marketing, said: “Since the start of 2009 the demand for protection leads has increased dramatically as more and more adviser firms have diversified away from mortgages and into new areas. At the same time, an increasing number of consumers are searching online for advice about protection products as they worry about the state of the economy and how this will affect them and their loved ones.”
