The programme encourages and rewards members for living a healthy lifestyle with cheap gym membership and cheaper deals for non-smokers.
As per the partnership new and existing Vitality members can win exclusive prizes from signed merchandise, tickets to matches, stadium tours and coaching clinics for children.
Neville Koopowitz, chief executive officer of PruHealth and Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.
“Our collaboration with some of the top teams in the country; Premier League winners Manchester City, runners-up Liverpool and FA Cup Winners Arsenal – is the latest move in our goal of changing the game when it comes to people’s health.”
Lifestyle insurers and parent company Discovery will be promoted with pitch side advertising, branding of the medical staff’s clothing and logos on the women’s team kits.
Billy Hogan, chief commercial officer for Liverpool FC, said: “We’re thrilled to bring PruHealth and PruProtect with Vitality on board as the first new partner of the 2014/15 season.
“Their ambition to promote healthy and active lifestyles across the nation fits in well with Liverpool Football Club and the work we’re doing in communities across the globe.”
And Vinai Venkatesham, Arsenal’s sales and marketing director, said: “PruHealth and PruProtect with Vitality have an innovative approach which rewards its members who adopt a healthier lifestyle, and we will be helping them communicate these benefits to Arsenal and football supporters globally.
“Their approach of rewarding members, which we follow in our own Club membership scheme, positions them as true leaders in their sector and we are delighted to welcome PruHealth and PruProtect into our growing family of commercial partners.”
