Over the next two years the Group will move its main UK insurance businesses under a new visual and verbal expression of the Royal London brand to be unveiled before the end of this year.
The move will see the phasing out of some long-standing trading names that Royal London has used in the adviser market such as Scottish Life, Bright Grey and Scottish Provident.
Royal London's financial education service Moneyvista will also move to operating under the Royal London name.
The Ascentric wrap platform will retain its name as it offers an independent wrap solution for advisers. In the Republic of Ireland Royal London will continue to operate under the Caledonian Life brand.
Phil Loney, group chief executive at Royal London, said: “It is a key part of our strategy that Royal London will operate under a single brand across our UK pension, protection and asset management businesses.
“The transition will be phased in gradually over the next two years so that we can take customers with us on this journey.
“During this time our customers and their advisers will increasingly become familiar with the new Royal London brand.”
Loney said that by moving to a single brand Royal London will be able to emphasise its scale and reach across the investment, pension and protection markets.
He said: “This does not mean a change in our focus; we remain fully committed to supporting advisers.
“Our approach of using the new Royal London brand for our existing business model means advisers and customers will not experience any major changes in our product range, service capability or in key contact points.”
