More than one-third say they intend using SMS to reach their customers and 72% of those using SMS report increased revenue.
Textalert launch free SMS marketing guide to make mobile
marketing even simpler
And of those that are already using SMS, a staggering 72%
report an increase in turnover of 10% or more which they
attribute to the use of SMS in their marketing mix.
These are some of the results of a survey commissioned by
leading online SMS provider Textalert.com to mark their launch
of a free guide to SMS marketing. (www.textalert.com)
Textalert’s Tim Hatton said that smaller businesses were fast
becoming aware of the benefits of utilizing bulk SMS to
communicate with their customers. He said the survey results
confirm that “businesses are finding that SMS can give them a
significant competitive advantage, for very little outlay.”
“Compared to other forms of direct marketing, text
messaging is cheap, very effective, and enjoys the highest
recall rate of any advertising channel,” he added.
79% of businesses already using SMS said that it was ‘more
effective’ than other marketing channels or loyalty tools.
The survey conducted in the United States and UK, of
marketing-active businesses with fewer than fifty employees,
showed there remained some differences in attitude between
the two, particularly on the age front. Most business owners in
the US felt that texting was the preserve of the young, which
backs up recent figures suggesting that 63% of 18-27 year olds
use texting compared with 27% across all age groups. (Source:
Pew Internet & American Life Project).
The survey also noted that businesses using SMS said that
customer’s biggest resistance to signing up for a ‘text alert’
service was fear of mobile ‘spam.’
Mr. Hatton stressed the need for SMS providers to act
responsibly or risk damaging the impact of their own service. But
he added “At Textalert.com our system is specifically for
marketing to an existing customer base, for CRM or as a means
of driving loyalty, and not for advertising. So spam isn’t a problem.”
Textalert’s new Marketing Guide includes information about
responsible use of texting, and is available at
www.textalert.com/marketingguide
The guide features advice to businesses and other
organizations that want to take advantage of this exciting
medium, widely regarded as enjoying the highest recall rate of
any advertising/marketing medium.
