The provider says its qualification service will ensure all consumers not seeking advice or failing basic eligibility requirements will not be converted into a lead.
Jonathan Barrett, director and one of the founders of The Ark Financial leads, said: “Over the last seven months we have built a strong base of buyers who were becoming increasingly frustrated with the quality of internet leads, and who were looking for a credible alternative across a range of product areas.
“After life and mortgage leads we were seeing a large number of our clients looking for income protection enquiries. This offers some excellent opportunities for advisers, especially given some of the developments in the range of products available.”
Keith Snowdon, adviser at Grosvenor Finance, added: “Having worked with Jonathan on a number of occasions over the years, we were very keen to help The Ark develop an income protection product that met our requirements and gave us a good chance to convert their leads to business. We have been very impressed with their attention to detail and willingness to take our comments on board, and we expect the leads to work well.”
