Former product and actuarial director Deepak Jobanputra has been made deputy chief executive and distribution and market director Justin Taurog has been promoted to managing director of sales and distribution.
Herschel Mayers, chief executive VitalityLife, said: “The scale of our ambition in the UK protection market is clear, and our recent results show that we are on the path to growth in 2015 and beyond.
"To achieve the level of success we want, we need to have the right team on board.
“Deepak and Justin have been instrumental in our story to date and their promotions are recognition of the important roles they still have to play in the future of our business.”
VitalityLife's sales team has grown, as over 200 people will support independent financial advisers in the UK.
It put its success down to new products such as LifestyleCare Cover, while 44% of its new business was written with Vitality Optimiser.
Jobanputra said: “We are very pleased with the Vitality journey over the last seven years and we are very excited about extending our Vitality proposition to more and more people in the UK.
“This brings with it a means to make people healthier and support intermediaries with new and exciting approach to reach customers positively."
