The West Brom website has been completely redesigned to provide a simple and speedy service for customers wishing to take out a mortgage. Customers can find out details on all mortgage products and, if straightforward, can complete the mortgage application form in approximately 20 minutes once the Agreement in Principle has been completed. An offer of a mortgage can then be made in 5 days.
Commenting on the new service, Mark Lowndes, the West Brom's research and planning manager, said: "The West Brom is aware that customers have differing financial needs and preferred ways of doing business with us, including the increasing use of the internet. The launch of the new web site recognises this and will establish the Society as a real front-runner in giving a top quality online service to customers."