Yorke, 38, joins NGM as director of marketing and business development on 1 July 2004 from axis media group, the specialist financial services public relations company that he co-founded. Prior to establishing axis, he was part of the management team that launched igroup into the UK’s specialist lending market.
His new remit includes devising and implementing a far-reaching marketing and advertising strategy that positions the company as a leading provider of financial solutions to mortgage intermediaries throughout the UK – and a first choice business partner to the growing army of specialist mortgage funding organisations and lenders.
“There is a great opportunity to turn NGM into a premier league player in the mortgage distribution world,” commented Yorke. “Having represented the company for the last 16 months, I am more convinced than ever that we really have a chance to make a real impression on the intermediary community. I am eager to begin this process as soon as possible.”
“I am relishing the opportunity of strengthening the NGM brand with lenders and intermediaries,” added Tony Yorke. “Our business model is very strong and robust. Anyone who has worked with NGM knows we deliver a quality service that is speedy and efficient.
“It’s these qualities that I intend to build on so that NGM and its operating arms are in a strong position to take advantage of the many opportunities that will undoubtedly present themselves in the months ahead.”
Sian Markham, NGM director, said: “We’re delighted Tony has agreed to join us. We are expanding at a rapid rate of knots and having a strong marketing and business development presence in the months ahead is going to be critical for us. Tony has a proven track record in both of these areas and I believe he will make a major contribution to growth in 2004 and beyond.”
Yorke will retain a 50 per cent shareholding in axis media group. He will also continue to provide strategic advice to the consultancy and some of its key clients that operate outside of the mortgage industry.
