City Creek Mortgage

Office address: 11910 S State Street, Suite 100, Draper, UT 84020
Website: www.citycreekmortgage.com
Year established: 1998
Company type: financial services
Employees: 26
Expertise: conventional mortgages, FHA loans, VA loans, USDA loans, jumbo loans, first-time home buyer loans, refinance
Parent company: N/A
CEO and key people: Tobi Roberts (CEO and founder), Mike Roberts (president and founder), Austin Roberts (head of operations), Mikaela Roberts (head of marketing), Wes Critchfield (CSO), Taiya Barcelon (treasurer), Nicole Nystrom (coordinating team lead)
Financing status: N/A

City Creek Mortgage, established in 1998, is a mortgage company based in Draper, Utah. The firm offers personalized mortgage solutions and other affordable loan programs, including purchasing and refinancing programs. The company employs 26 people, operating in 33 cities across 9 states.

History of City Creek Mortgage

City Creek Mortgage was founded by Mike and Tobi Roberts in 1998. The company’s establishment was rooted in the founders' previous experiences in construction and a vision to improve mortgage services. Those challenges of obtaining home loans led them to not only excel in mortgage lending, but also to value client and work relationships.

During the 2008 economic crash, while most companies were laying off staff, City Creek Mortgage decided to prioritize employee security over profitability. Since then, the company has made significant strides to develop its position in the mortgage market.

Products and Services of City Creek Mortgage

City Creek Mortgage has multiple loan programs and other services designed to cater to their customers' needs. These include:

  • refinancing: offers competitive rates to reduce monthly payments or terms
  • home purchase loans: assists clients in navigating the complexities of buying a home
  • no-cost loans: provides options that include no out-of-pocket costs for certain fees
  • first-time homebuyer programs: provides specialized services and guidance for first-time homebuyers
  • investment property loans: for clients interested in purchasing properties as investments
  • debt consolidation: offers solutions for consolidating high-interest debt into a single, more manageable mortgage payment

Culture at City Creek Mortgage

City Creek Mortgage has a supportive work environment, emphasizing teamwork and ethical practices across all levels. Employees benefit from a culture that promotes continuous improvement and personal responsibility, creating a workplace where staff are motivated to deliver exceptional client service. Employee benefits include:

  • comprehensive health benefits
  • incentives for performance
  • opportunities for personal and professional growth

In its operations, City Creek Mortgage’s mission is to incorporate certain values into their daily lives and tasks. Here are the core values of the company:

  • always do the right thing
  • take personal responsibility
  • continuous improvement
  • take care of each other
  • nothing less than raving fans

About City Creek Mortgage CEO Tobi Roberts and Key People

Tobi Roberts has served as the CEO of City Creek Mortgage since 2018. Prior to this, Roberts was the CMO for the company for 20 years, bringing with her skills and expertise to help grow City Creek Mortgage. She was a loan officer at Zions First National Bank for 4 years before co-founding her own company.

Supporting the CEO in operating the company are key figures, including:

  • Mike Roberts, the president and co-founder of City Creek Mortgage, plays a crucial role in strategic decisions and client relations
  • Austin Roberts, as the head of operations, ensures that daily operations in the company run smoothly
  • Mikaela Roberts, the head of marketing, is responsible for managing marketing strategies that enhance company visibility and client engagement
  • Wes Critchfield, the CSO, focuses on the formulation and implementation of long-term strategic goals for the mortgage firm
  • Taiya Barcelon, the treasurer, oversees the financial management and operations, ensuring transparent and strong financial oversight
  • Nicole Nystrom, the coordinating team lead, is pivotal in leading her team to achieve excellence in client service

The Future at City Creek Mortgage

City Creek Mortgage has recently developed online tools for easy and transparent rate comparison, enhancing customer mortgage shopping experiences. They offer diverse refinancing options aimed at reducing interest payments and adapting to customer financial needs. The introduction of these tools and services will strengthen their relationship with clients and ensure a more advantageous future.

2021 Mortgage Global 100

The third annual Mortgage Global 100 spotlights some of the industry's finest across multiple markets