Let's face it: Mortgage originators make things happen. They are the ones originating loans for underwriting, having disclosures signed, managing the office, holding clients? hands, answering phone calls at all hours, and hitting tight deadlines. Originating is a business of juggling multiple priorities, and most LOs somehow get it all done. But in doing so, sometimes those important tasks are dropped, like the marketing to pull you through the hard times,. In this market, originators can no longer afford to neglect marketing. The following is a light-hearted list of marketing mistakes many originators make. If you are making any of the mistakes, the good news is that these are easy to fix.
- Using [email protected] as your e-mail address.
