Augusta Financial’s Mike Meena offers insight into his approach to mortgages – and shares his advice for growing your business
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Based in Santa Clarita, California, Mike Meena is president of Augusta Financial, but that doesn’t stop him from also being a national top producer. In 2016, Meena closed over 700 loans worth $274 million. With over 26 years in the industry, Meena shares his insights with Power Originator on how he built such a successful career.
Power Originator: How long have you been in the mortgage business, and how did you get started?
Mike Meena: 27 years. Started working for a friend’s company after I finished college and never looked back.
PO: What marketing strategies have you found success with?
MM: Meeting business partners that can help in my business.
PO: Any new client acquisition or retention/upsell strategies?
MM: No upsell! Be real and give quality answers and help people financially!
PO: How do you use technology to help you focus on selling?
MM: Really it is a little social media, a little marketing via email and past client letters and calls.
PO: What has been the key to your success in recent years?
MM: Customer Service. Telling the truth and working hard with a good team!
PO: What advice would you give mortgage brokers today to grow their business?
MM: Be honest, learn your craft and do what it takes to help your clients financially and they will come back to you and refer to you!
Know guidelines, find niches and market the people who can send you multiple deals every year! Stay focused on purchase money loans because refinances go away and purchase money is here to stay!
