Company invests in sales performance training amid market uncertainty
Fairway Independent Mortgage announced Monday that it will offer its sales team professional development courses through its new partnership with XINNIX, a sales and leadership performance company.
The mortgage bank and its in-house training branch Fairway Ignite have teamed up with XINNIX to offer its sales teammates the opportunity to engage in two to three months of XINNIX's professional development courses. Fairway said it will pay for more than 75% of the fees.
XINNIX founder and CEO Casey Cunningham said Fairway's decision to invest in this training is highly unusual. "In this market, with mortgage business slowing due to high-interest rates, most companies are cutting back. Fairway is doing the opposite, choosing to lean in and expend resources on its employees, empowering them to be better managers and better people."
"We know there is fear and uncertainty among our employees during a market like this," said Fairway chief HR officer Julie Fry. "For Fairway to get behind its employees and offer this premium training at such a greatly reduced fee is a big lift and gift to support our employees. It's important our employees feel supported and in a place where they are seen and heard."
"We at Fairway jumped at the opportunity to defray the costs of having our sales team work with XINNIX," said Fairway founder and CEO Steve Jacobson. "One of Fairway's core values is to foster growth and knowledge, and looking at the metrics and success record of XINNIX, we knew they were the best fit to help our teammates achieve that professional development."
What are your thoughts on Fairway investing in its sales team's performance training amid the current market downturn? Share them in the comments below.
